The story behind Greelistu

Audiences often find themselves excluded from the film selection process, despite being a crucial factor in determining the success of projects. Productions are shrouded in secrecy, and the audience is left uninformed until the films and series are already completed. This lack of involvement deprives them of the opportunity to influence the types of films made.

Film financing relies heavily on unreliable estimates of commercial potential based on factors such as story, cast, talent, and budget. This approach poses significant financial risks, as projects begin with substantial debt and uncertain outcomes, leading to prolonged journeys toward breaking even. Official bodies, private investors, and distributors determine financing based on projections of future income.

Institutional and political regulations further complicate the landscape of film funding. Funding institutions often prioritize goals that align with political interests rather than filmmakers' visions. The support comes with requirements for distribution and content, forcing filmmakers to conform and sometimes relinquish creative control and rights.

The film industry's slow adaptation to the digital landscape disregards the desires of a global audience willing to pay for early screenings at their convenience. Traditional distribution models remain locked into geographical areas and prolonged holdback periods between screening windows.

Independent production companies, akin to David facing Goliath, grapple with an environment dictated by the huge Hollywood Studios' standards. This challenging landscape places them at excessive risk, depriving them of fair profits, and inhibiting their ability to build sustainable businesses.

The journey to bringing a film to fruition is laden with financial and creative risks, with development costs borne solely by filmmakers themselves. Distribution revenues often fail to cover cinema fees and marketing costs, leading financiers, and distributors to opt for safe choices - the successes of the past. This situation hinders the chances of independent filmmakers to thrive in the industry.

While life in the filmmaking world can indeed be tough, this is not a mere complaint. Instead, it highlights the need for filmmakers to take control of their destiny and explore new avenues for conducting their business.

In summary, these challenges illustrate why filmmakers must seize control of their creative destinies, forging new paths that embrace audiences' influence and foster sustainability in the industry. A reimagined approach to film financing and distribution can empower filmmakers, connect with audiences, and unlock the true potential of storytelling for the betterment of all.